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Shonquille 

Voter App

Goal Provide easy to understand, unbiased information regarding measures and candidates to voters.  Provide information on local polling stations, voting rules/regulations, and information on how to successfully vote in the state where the user is located. Provide advanced notifications of proposed policy changes, regulations, updates to the federal register based on the users set preferences.  Provide information about how to comment on public policy or attend town halls in the area when proposed changes are of interest to the user. 

Tools Figma, Miro 

My Role UX Researcher, Designer ( Team of 3)

Methods Interviews will be conducted to collect qualitative data from participants who vote and who do not vote. A survey compiled from the interview questions will be conducted through SurveyMonkey. Data collection will last for about three days to understand the user persona. 

Voter App Over the past few decades the political landscape has become increasingly polarized which has led to record voter turnout in recent major elections. The advancement of technology, specifically social media, has changed the way voters receive and consume campaign information. Creating Voter is to significantly improve access to clear, understandable and unbiased information.   

Overview Provide easy-to-understand, unbiased information regarding measures and candidates to voters. 

Goal How can we better understand what motivates people 18 and older to vote/not vote and what are the pain points that prevent people from successfully voting?

  • Provide information on local polling stations, voting rules/regulations, and information on how to successfully vote in the state where the user is located. 

  • Provide advanced notifications of proposed policy changes, regulations, updates to the federal register based on the user's set preferences.  

  • Provide information about how to comment on public policy or attend town halls in the area when proposed changes are of interest to the user. 

The Process

My team of 3 ran user interviews conducted to collect qualitative data from participants. A survey compiled from the interview questions will be conducted through SurveyMonkey. Data collection will last for about three days to understand the user persona. 

Empathy and Define

Learning how people vote and the barriers some individuals face when voting. We learned that Voter ID Requirements Which Election officials use false claims of rampant voter fraud to justify strict requirements like a photo ID, often aimed at suppressing the votes of people of color and younger voters. Laws requiring a physical street address discriminate against groups that are more likely to have P.O. Box addresses, such as Native Americans living on reservations.

 

Also, Polling place Closures/consolidations USA Today analysis found that election officials have closed thousands of polling places during election times, Which largely affects communities of color. 

 

Lastly Reduced voting Hours States and localities have long used early voting to reduce Election Day crunch and open up the process to prospective voters bound by work or other commitments. this also largely affects communities of color.

Competitor Analysis : A deeper dive into exploring the direct and indirect competitors in the same industry 

Research Plan  To better understand what motivates people 18 and older to vote/not vote and what are the pain points that prevent people from successfully voting?  They will also help us understand voting pain points and how current information about candidates is consumed. 

Recruitment and task:

  • The ideal participant will be both voters and non-voters aged 18 and older (e.g., the federal minimum voting age).

  • Gender: 50/50

  • Ethnicity: Mix

  • Device: Laptop and Mobile

  • Duration: 20-30 minutes each

  • Tasks: Understand voting pain points and how current information about candidates is consumed. 

Ideate 

We began gathering and analyzing all the data from our preliminary research, interviews, and usability testing. Then, we undertook the Affinity Diagramming method (as a team) to categorize our findings. 

Interviews Conducted 

Interview findings 

Survey Results 

What Voters Care About

  • An understanding full scope of regulation/measure outcome (75%)

  • Knowing how and where to vote (45%)

  • Early notification (33%)

  • Knowing when and how to participate in new legislation (27%)

Voters Concerns

  • Biased social media (84%)

  • Difficult to obtain information down the ballot.  

  • Lack of unbiased information.

  • Having to research candidates, pick people you don’t know that well.

About 

  • 59 Respondents

  • 80% Vote in all elections

  • 86% Engage in political conversations 

Voter Information Sources

  • Friends, colleagues, and others they trust (49%)

  • Voters Pamphlet (40%)

  • Groups and organizations (42%)

  • Television news and print media 

  • Advertisements (25%)

  • Flyers sent by mail (27%)

Affinity Diagram We Gathered all of our findings and categories them. 

Voters wanted...

  • To get credible and unbiased information about what they are voting for.

  • To have that information laid out in an organized and meaningful way.

  • Clear information regarding how/where/when to vote.

User Persona: The research analysis also helped in building our persona as a representative reference point for future project development. 

From there we created a user journey map 

User Story Board 

Prototyping

Sketches

Testing Feedback & Key Iterations

  • Add and enhance page titles and navigation tools. 

  • Provide clear, easy-to-understand verbiage. 

  • Implement the use of scrolling to present information in a more dynamic electronic format. 

  • Recommended features for comparing candidate information.

Wireframes 

Final Prototype 

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