Shonquille
Fellowship App
Fellowship APP We all have goals, and we are all working towards achieving them in some way or the other. Most goals are not accomplished because they are never started. And even when we do start working towards our goals, it is so easy to set them aside and get distracted with life.
Goal: The project will create an app that will help users set up attainable goals and build a community to motivate them through their journey.
My Role UX Researcher, Designer (Team of 3)
Tools Figma, Miro
Methods Design Thinking Process, Content & Competitor Analysis, Usability Studies, Testing, Interviews, Affinity Diagramming, Card Sorting, A/B testing, Design and Branding Strategy
Overview A community Life coaching app that helps users set and achieve goals by connecting them with like-minded ‘goal setters’ communities and taking the guesswork out of finding ways to achieve said goals.
Goal How might we keep users active and on track to achieve their goals?
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Coach them into setting achievable goals, and providing applicable resources to help them tackle their goal.
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Provide a community platform for them to connect with like-minded goal setters.
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Providing personalized next steps for users that achieved a goal. Make a big deal of achievement.
The Process
My team of 3 ran user interviews conducted to collect qualitative data from participants. The information gathered from interviews will be used to create a user persona. It was not a linear path, we had obstacles along the way.
Empathy and Define
Learning about how people set their goals and how they achieve their goals. What are people [ Goals, Values, and Motivation]? Through in-depth content, analysis was a good starting point for research. First, we looked at various psychology articles on the most common sources of motivation.
According to Psychology Today [2019], External incentives, avoiding losses, hitting "Rock Bottom," Intrinsic motivation, Maintaining a positive self-image, self-validation, Curiosity, Autonomy, Current mood, Other people. These are a mixed bag of motivations for people's different needs and desires.
We also looked at journaling as a possibility to use in the app. According to the Journal of personality and social psychology [2003], Some of the effects of journaling are well-known. Most of us know, for instance, that keeping a gratitude journal can improve mood.
Competitor Analysis : A deeper dive into exploring the direct and indirect competitors in the same industry
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Research Plan: 6 User interviews will be conducted to collect qualitative data from participants. helped us further empathize with users and identify their main pain points. Data from interview questions will be compiled to create a user persona.
Recruitment and task:
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The ideal participant will consist of people interested in volunteering or donating to nonprofits like Fences for Fido.
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Gender: 50/50
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Ethnicity: Mix
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Device: Laptop and Mobile
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Duration: 20-30 minutes each
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Tasks: Finding users set up attainable goals and building a community to motivate them through their journey.
Ideate
We began gathering and analyzing all the data from our preliminary research, interviews, and usability testing. Then, we undertook the Affinity Diagramming method (as a team) to categorize our findings.
Struggles
Keeps track of goals
Key/Motivations
Sharing goals
Feels as if she doesn’t have a great system of tracking her progress
Peer pressure and depression would stand in the way of achieving goals
Making the forms got busy for him and he lost track of it all.
Can’t complete goals because of too much to do or not enough time.
Write a timeline down to achieve goals
Writes down her goals [REMINDERS]
Track her progress.
Creates a plan of action
Writes goals down in a journal
Keeps goals now in their head and only has up to 3 at a time
Journaling helps release problems distracting him from his goals
He writes down his ‘why’ behind his goals to help remind him.
She proiritizes goals based on what value it adds to her life.
Doesn’t have to complete the goal but has to put in the effort
Keeps number of goals low, otherwise, the completion rate goes down
Used to do daily check in chats with a ‘goal buddy
Shares some goals to help him stay consistant
Setting goals with others “acountability buddy”
A community is nice to have to motivate you to keep going
Usually keeps her goals to herself or let someone know like family.
Talking to others drives her to make her goals a reality
Feature Prioritization
The fear of failure is a huge factory into the way she forms her goals.
The fear of failure is a huge factory into the way she forms her goals.
She proiritizes goals based on what value it adds to her life.
Visuals to see how they are doing or how they need to improve
Uses wrist bands as a physical manifestation of goals he has. long/short term
He writes down his ‘why’ behind his goals to help remind him.
User Persona: The research analysis also helped in building our persona as a representative reference point for future project development.
User Insight
the key insights we learned were:
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Interviewees felt overwhelmed by the quantity and/or complexity of their goals
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Writing down goals in some physical or digital medium
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A community of encouraging people has helped them stay motivated
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Deadlines has helped keep interviewees on track
Prototype and Test
The storyboard helped imagine a user scenario and journey which in turn helped map out the user task flow. Meanwhile, we simultaneously built our new style tile with a contemporary design strategy.
Lo-fi Prototype: After multiple versions of sketches, we made the lo-fi prototype and perform
A/B Testing. We then incorporated feedback and recommendations into our final hi-fi prototype.
Sketches
